Over the summer of 2018 I interned in the marketing department of the Hockessin Athletic Club in Hockessin, Delaware. My responsibilities throughout the summer included creating a content and structure for their August Black Card (VIP members) newsletter, developing content and a strategy for their Personal Training Facebook page, writing a spotlight article on a staff member, and studying the engagement of Instagram posts daily to report on trends.
Scroll below to find an archive of some of my work from my internship!
Highest engagement was of 966 people on July 19 with a post about an outdoor tug of war challenge with trainer Dina Saitis.
New cover photo:
New profile photo:
Social Media Engagement
Tracked from July 3 – August 16 in terms of low, average, high and highest engagement based on the likes and comments of posted content and captions.