Hockessin Athletic Club

Background:

Over the summer of 2018 I interned in the marketing department of the Hockessin Athletic Club in Hockessin, Delaware. My responsibilities throughout the summer included creating a content and structure for their August Black Card (VIP members) newsletter, developing content and a strategy for their Personal Training Facebook page, writing a spotlight article on a staff member, and studying the engagement of Instagram posts daily to report on trends.

Scroll below to find an archive of some of my work from my internship!


Staff Spotlight: Damon Marable

Damon-1


Personal Training Facebook Page

Engagement:
Highest engagement was of 966 people on July 19 with a post about an outdoor tug of war challenge with trainer Dina Saitis.
Ashley

Ashley


Photography:

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Graphics:

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Video:

Transformation Tuesday: Client Ashley Buczik

Ashley


New cover photo:

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New profile photo:

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Social Media Engagement
Tracked from July 3 – August 16 in terms of low, average, high and highest engagement based on the likes and comments of posted content and captions. 

Ashley

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