Social Media Marketing

As a second semester sophomore digital communications and social media major at Cabrini University, I was prepared to advance my knowledge on how to use social media within overall marketing communication frameworks.

Through this course, I was pushed to use a variety of common social media management tools and platforms, create multiple forms of social media content, produce social media campaign plans, and implement social media strategies to promote content, engagement and community. Working both independently and on teams to master class materials, use new tools and create a social media campaign plan also prepared me for what it could potentially be like for myself in a future work environment.

By focusing on all of those things and the umbrella of social media campaigns throughout the entirety of this class, I have successfully been equipped with the necessary tools and insight on how to execute social media plans that can build a community and enhance engagement with audiences.

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